"Love My Mug" Campaign
Make a difference one refill at a time.
Food culture is all about habit. We as a university, with a shared vision, have significant influence over our campus community behaviours. We have the ability to make positive change one refill at a time, including everyone as part of the solution. The UVSP believes it is up to the whole UVic community to live up to its commitments and drive sustainable change.
Through the widespread sales of 'Love My Mug's, we want cafes to lift reuse rates to 80% reusable in the 'to-go' environment. Implicit in this objective is the knowledge that brand in hand is the most effective way to drive reuse behaviour.
Information and Data
We acknowledge with respect the Lekwungen peoples on whose traditional territory the University of Victoria Sustainability Project works on, and the Songhees, Esquimalt and WSÁNEĆ peoples whose historical relationships with the land continue to this day.